Local SEO: 5 Things to Know

Local SEO is critical if you want your business to stay relevant. But what is local SEO? Local SEO is boosting your business’ online presence in local searches. This usually takes place in search engines such as Google, Bing, etc.

Did you know that 46% of all Google searches are local and 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. If your business is not optimized for local searches, you could be missing out.

Here are 5 things you might want to know about Local SEO:

1. Take Advantage of Google My Business and get your Website Mobile Optimized

The cornerstone of the local SEO is, of course, claiming and optimizing your Google My Business listing. However, while claiming your Google My Business listing is a start, there is more to Local SEO than that. But first things first is that you would need to have your website optimized for mobile use. Why? Because 61% is more likely to contact your business if you have a mobile site. Check if your website is mobile optimized using Google’s Mobile-Friendly Test tool. Also, make sure that your site is aesthetically pleasing on mobile devices since many people believe that a well taken-cared of website connects to your image as a business.

2. Improve Internal Linking

An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Applying this technique to your content can help navigate users within your website.

There are several types of internal links. Apart from the links on your homepage, menu, post feed, etc, you can additionally add links inside your content. We call those contextual links. Contextual links guide your users to interesting and relevant content and distribute page authority and ranking power among pages. Furthermore, they enable search engines to find out what content on your site is related and to determine the value of that content.

3. Optimize Meta-tags

Meta tags are hidden tags that give information about your page to search engines and website visitors. Thus, meta-tags make it easier for search engines to determine what your content is about and thus are vital for SEO.

Meta tags are placed in the <head> section of an HTML document, and so they need to be coded in your CMS. This can be easier or more tricky depending on the platform that powers your website: an “out of the box” solution like WordPress will have a dedicated segment for meta tags like canonical links or meta descriptions.

6 Meta-tags that help your optimization

  1. Title Tag

  2. Meta Description

  3. Robots Meta Tag

  4. Alt Text

  5. Canonical Tag

  6. Header Tag

4. Location Pages

If you have more than one location, it would be good to add a locations page to your website. A location page provides your audience the Store Name, location branches, directions, address, and telephone number. It wouldn’t hurt to actually add a great review or 2 per branch. Plus points if a Google Map is added to your website.

As a reminder though, avoid locations page duplication. If you only have one location, you might as well add a descriptive message on the About Us page for example.

5. Local Content is a MUST!

Be a local in your own location. While Google is getting smarter, you should be working smarter too by writing about your locality. Although it would be good to have a captive wide audience, having a business in a certain location, and putting up contents about it can boost your visibility with the local audience.

Be the local authority of your niche by promoting local gatherings and events, history, and so on. Add value to your brand by getting all the business acquainted in the area by creating a map, or a calendar of events for the city for its relevance to your business.

Harley James Consulting will let you in a tip. Harley James Consulting has a free website assessment feature that will allow you to get information based on systematic research and real-time analytics. Working closely with clients all over the world, Harley James Consulting

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