In today’s ultra-competitive economy, it can be a challenge for small businesses to cut through all the noise created by bigger businesses with more marketing budget. Don’t get us wrong, even experienced entrepreneurs get smacked with the harsh realities of running a business. In order to compete with startups, middle-tier businesses, or huge corporations, the answer lies in more effective marketing strategies and powerful branding.
We understand that for a great deal of small business owners, digital marketing seems like a daunting task. Being a small business owner, especially if you’re just starting out, you might not know where to even begin. The following questions might plague your thoughts and intimidate you: “Which digital marketing strategies should I optimize to increase my growth?” or “How do I take advantage of digital marketing with limited resources?”. It’s okay to feel overwhelmed, but it is vital to note that once you get over the initial feeling of trepidation, the answers to these questions are quite simple. Below, you will find the most fool-proof digital marketing strategies to grow your small business and stay competitive in the entrepreneurial landscape!
Harness the power of social media
According to this recent survey, there are currently 3.8 billion social media users worldwide. This figure is more than half the entire world’s population and this number is projected to grow even more! The first step in social media marketing is knowing your target audience. You have to identify whether your brand/business caters to Gen Z or Baby Boomers. Then you could decide whether you should focus your resources on Instagram or Twitter. But, the most effective social media platform to reach your target audience is still Facebook. To increase your presence on Facebook, you need to generate leads and engage with your customers. To do this, you need to follow 3 simple strategies: Post daily content, Run campaigns/contests/promos, and build a relationship with your customers.
Partner with an Influencer
I realize in recent years, partnering with an influencer has drawn a lot of flak from the public. But according to this study, 89% of marketers recommend influencer marketing and say it is the most effective among all other marketing channels. Influencers are people with substantial following and have the capability to affect the decisions of potential buyers because of their expertise, position, and even just their valued relationship with their audience. The most efficient platform for this strategy is Instagram. Now, it takes time to find an influencer who is the right fit for your business. You have to be knowledgeable of their audience, their branding, and where you would be able to fit your own brand into theirs. Be involved and develop a relationship with the influencer and value their input on your products/services.
Hire a digital marketing agency to oversee your small business
Digital marketing is an ever-evolving landscape. Every month a new trend crops up and the campaigns that used to work for you have now become obsolete. It can be challenging to run the operational side of your business while also running marketing. To help augment your workload, the best tactic to employ is to hire a digital marketing agency for small businesses. Outsourcing this area of your business will ultimately benefit you in the long run. They will take charge of Search Engine Optimization, Email marketing campaigns, Social Media brand growth, generating leads, and so much more technical stuff. If you lack the time and resources to undertake this task, it would be better to hire a digital marketing agency and watch your brand exposure expand.