Are you Using the Right Advertising Agency in Columbia, SC?



The advertising world has changed dramatically since the 1960s, with the advances in technology and the advent of multimedia methods. How do you choose the best advertising agency in Columbia, SC that is fit for you and your business, especially with so much saturation in the marketing agency landscape?


Most companies rely on in-house marketing and advertisement capabilities. But as they evolve, the process of collaboration with an advertising agency often becomes a necessary move. And when the business decides that it needs the partnership of an advertising agency in Columbia, SC, you should be able to choose the right advertising agency to collaborate with.

But First – Which Type Of Advertising Agency Is Right For You?

You type ‘advertising agency’ in the Google search field, and boom! There are literally hundreds of advertising agencies in Columbia, SC to choose from! So how do you narrow the field especially if you have never worked with an advertising agency before?

Here’s a short of review of types of advertising agencies in Columbia, SC:


Digital Media. This advertising agency specializes in all things digitally. Their focus is on the online sphere of marketing. This includes:

  • Search Engine Optimization (SEO)

  • Website Design

  • Social Media Marketing (SMM)

  • Email Marketing

  • Account-Based Marketing

  • Lead Generation

  • Marketing Automation

  1. Corporate. The primary function of corporate advertising agencies is to increase awareness of the capabilities of an organization and improve the image of the firm.

  2. Business-to-Business (B2B). B2B agencies understand the underlying business marketing decision-making processes and employ the use of media that encourage marketers to build connections with prospects and consumers over some time.

  3. Retail. They utilize creative and development teams capable of delivering detailed price-based advertising production and can cope with frequent last-minute content changes.

  4. Financial. Agencies selling financial services products operate in a strictly regulated environment, and their ads must comply with existing laws.

  5. Recruitment. Recruitment agencies fill a particular need. Businesses need to have the right people to sign up for their jobs, but they often don't have the time to go and find those individuals.

Before starting the search for an advertising agency in Columbia, SC, a small business needs to think critically about the role that advertising would play in its business goals.

Are You Ready To Partner With An Ad Agency?

Now that you are willing to hire an advertising agency for your small business, outline with your new advertising agency partner the desired results that you wish to achieve. Try to be realistic when speaking about your goals. Nobody knows more about your business and clients than you do. It's expedient that you pass on that information to any prospective advertising partner.

Harley James Consulting is a customer-centered digital marketing agency that uses comprehensive research-based tactical marketing strategies, tried and tested approaches and real-time analytics. We are a committed advertising agency in Columbia, SC that values outcomes.

Harley James Consulting caters to small and big businesses alike. For us, transparency goes a long way! We commit to treat each project with the greatest respect and go further than and beyond to ensure that you succeed.

Contact us now for a Free Website Assessment!

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910-797-8416

808 Lady Street Suite D #14, Columbia, South Carolina 29201

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