You've heard of inbound marketing and think it could be beneficial for your business. But where do you even start? And who has time to create a bunch of content? Our advice: relax, start small, share what you know and what you're good at. If you're looking to get started with inbound marketing, here are some key things to know.
First, what is inbound marketing?
Inbound marketing is an approach to marketing that focuses on attracting and converting leads and customers through content, interaction, and engagement with your target audience. It's different from outbound marketing, which focuses on sending out messages to potential customers. Inbound marketing involves creating valuable content that your audience will want to read and share. Content that attracts them. This content should be relevant to them and help them solve their problems or fill their needs.
Getting started with inbound marketing
Inbound marketing is a great way to increase your visibility and reach potential customers. It involves creating content that attracts customers to your website, blog, or social media accounts, and then converting those visits into leads. The key to success with inbound marketing is to have an effective strategy in place. Start by identifying your target audience and creating content that resonates with them, and then nurture your prospects through the customer journey. This will help you build relationships with prospects and turn them into customers. With the right plan, you can get started with inbound marketing quickly and see results that help grow your business.
Why inbound marketing?
There are several reasons why inbound marketing might be a better approach than outbound marketing for your business. First, inbound marketing can help you build relationships with your target audience. When you know your customers well, you can create content that's relevant to them and speaks to their particular business problems or pain points. You become the experts in their eyes just by sharing your expertise and what you do. This creates trust and encourages them to return to your site and interact with you further. Second, inbound marketing is more sustainable than outbound marketing. Outbound marketing can be expensive and time-consuming, while inbound marketing is both affordable and effective. Finally, inbound marketing leads to conversions – the number of leads or customers who take action as a result of your content or interaction.
How to create an inbound marketing strategy
With the right approach, businesses of all sizes can use inbound marketing to build brand awareness and attract potential customers. To develop an effective inbound marketing strategy, take a step back—determine who your target audience is and what their goals are. Once this information is identified, work on creating content tailored to the audience and develop campaigns to drive engagement. Inbound marketing involves a combination of tactics such as content creation, social media marketing and SEO, all designed to attract customers who are looking for solutions to their problems. To ensure success, you should also track and measure results and use that data to inform future inbound marketing campaigns.
What about content?
Content is an essential component of inbound marketing. It involves the creation and sharing of things such as blog posts, ebooks, videos, and social media posts with the goal of attracting new customers and engaging your existing ones. All of this content helps businesses build relationships with their target audiences and drive qualified traffic to their website. Content can be used to educate, inform, entertain, or inspire customers, depending on your goals. By creating content that is valuable to customers, businesses can establish themselves as experts in their industry and build a loyal customer base..
Taking the first step
As we said before—and will undoubtedly say again—the first step in building an inbound marketing strategy is to identify your target audience. Once you have your audience and personas developed, start to write out some content tailored to their needs. This can be as simple as writing one blog post that you think your prospects would find helpful. Post it on your website, share it on all of your social media accounts (more than just once), and send it out in an email to your contacts. Next month, do it again. As you get into a good rhythm of creating and sharing your content, consider adding another tactic into the mix, such as a monthly email newsletter or an SEO audit of your website to make sure you're showing up in search results.
Not ready to do it alone?
We got you. The team at HarleyJames Consulting has more than a decade of inbound marketing experience, creating and running campaigns that convert. And our consultations are always free. Talk to us today!